What Next?

Campaign Management

Managing your email marketing campaign - from the point when you first put your email together to the stage when you can analyse its impact - involves 5 steps:

  1. Create Your Email - use iceMailer's easy-to-use WYSIWYG editor to build attractive, impactful emails
  2. Build Your Contacts - import customers' details from existing database applications and integrate your website with iceMailer, so newsletter subscribers are automatically added to your iceMailer account
  3. Test Your Email - send unlimited, free test emails and use iceMailer's in-built Spam Detector to check that your email will not infringe common anti-spam rules
  4. Send Your Email - schedule your email to be delivered at the most opportune moment and set up automatic triggered emails that get sent by iceMailer on your behalf, depending on your customers' response to your email
  5. Analyse Your Email - track recipients' behaviour so you can see the effectiveness of your current campaign as well as refine future mailings