Why should your business use email marketing in 2011?
Do you want to improve your marketing this year and save money at the same time?
Businesses have traditionally relied on print-based materials such as leaflets, flyers and brochures to market themselves to their prospective customers. For many years, that was all that a business owner / marketer could use to raise awareness of his brand.
Today, email marketing offers numerous advantages over the traditional print-based alternatives and now is a perfect time to give it a go!
Speed
Compared to designing a leaflet or brochure, marketing emails are much quicker to put together. You could decide on a marketing initiative one morning and have your email designed, built and ready to go by the afternoon.
Cost
The savings you make by using email marketing instead of print-based marketing are staggering! With costs from as little as 2p per email, iceMailer can help you reach your prospective targets for only a tiny investment.
Personalised
The content of your marketing email can be tailored to a recipient's needs and personalised with his details, which means that it feels more intimate and relevant to your prospective customer.
Immediate & Accurate Feedback
A major problem with print-based marketing is measurability: if you send out 5,000 brochures, how do you know whether they're working? Have those brochures produced any sales or enquiries? Or have they just ended up in the bin? Without this information, you can't properly assess the effectiveness of your campaign and judge whether the exercise is worth repeating in the future.
If you were to send out 5,000 emails instead, each one can be individually tracked, which means that you can see which specific emails were delivered, opened and acted upon. Vital information for any business owner or marketer!
Which Variation Works Best?
Email marketing makes it possible to test different content and discover which is most effective. Commonly known as "split testing", the chance to assess Email A against Email B means that you can try alternative approaches and the feedback you gather will show you which one generates the best response.
Email Marketing Makes Targets More Receptive
Because email marketing is so effective at raising your brand's awareness, your targets will be that much more receptive to any print-based marketing that you undertake at a later date... which means that the best approach for 2011 may be a mixture of both print- and email-based marketing!
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